Jakarta, Indonesia - (The Jakarta Post) - Batik on silk never fails to impress. When models sashayed on a stage at Shangri-la hotel in beautifully painted and dyed silk batik, smiles and nods emerged from the audience.
It was a Malaysian Charity Hi Tea event last Thursday. Malaysian designer and fabric producer Datin Noor Fatimah presented 40 pieces of her collection from her brand, Deanoor. Free flowing and elegant, Fatimah said that she purposely never cut her fabric in making a dress. “I want to show the beauty of the fabric, so I don’t cut it,” she said.
The collection had a wide range of selection, from mid-length cocktail dresses to the long and flowing bat-wing styled dress. The color ranged from subdued grey colors to strong and vivid colors, such as red, purple and black. Batik shirts for men were also showcased, showing that a man can look formal and stylish in batik.
Fatimah uses silk from Italy and created pattern using batik or a traditional pattern dying and using wax. One piece of fabric needs around three days to one week to finish, she said.
Fatimah has been producing fabric since 1986. Previously her brand was called D’Reka. Now, Fatimah produces contemporary batik fabric under the brand Deanoor.
Fatimah manages batik production and owns a store in Kuala Lumpur. She also exports to the Middle East and Europe. Indonesia has yet to have a sales representative of Deanoor, she said. “However, we’re looking to cooperate with Indonesian businesses to export here,” she said.
Fatimah said that she was inspired by the elegance of nature. Her brand logo is a butterfly that symbolizes the beauty of life. She started her business creating fabric for Malaysian high society and royalties. Her business grew as she exported her fabric and provided European designers with her batik silk.
Deanoor fabric and ready to wear clothes were showcased during Mercedes Benz Berlin Fashion Week last year.
During the event, wife of Malaysian deputy prime minister Puan Sri Noorainee Abdul Rahman gave the Rp 100 million donation to Benny Lum, coordinator of Yayasan Kampus Diakonia Modern.
The event was attended by Indonesian business women such as Karlina Chandra, owner of Bluebird taxi company and Mooryati Soedibyo, founder of cosmetic manufacturer Mustika Ratu, as well as Sranya Natalegawa, wife of Indonesia’s foreign minister, Marty Natalegawa.
Sumber: http://asiatoday.com/pressrelease/flowing-batik-malaysia
